A Century of BMW Motorrad Design Highlights

They say music turns hard life into poetry, so what does that say about motorcycle design? Where do metal, rubber, gas, melody, and emotion intersect in the face of a century of world wars, financial collapse, transportation, and economic growth?

According to the International Council of Design, regardless of the application, designers follow methodology and a set of fundamental notions, which inform their approach. Designers also strive to ‘do more with less,’ and they maximize economy (of materials, of investment, of energy, etc.) through creativity and ingenuity.