Who is the BMW CE 04 Designed For?

As BMW Motorrad celebrates 100 years in 2023, the sweet spot for the German manufacturer seems to be its popular R nineT, R 1250 GS, S 1000 RR, and R 1250 RT models. Going the distance has been the company’s unofficial motto, it seems, with thousands of customers enjoying the scenery on long trips off-road and on for decades.

So it’s somewhat curious to see the manufacturer enter into the politically-charged EV market, not with a lithe urban marauder dripping with Bauhaus sensibility, but a hefty science experiment reeking of interdepartmental confusion called the CE 04.